品牌故事  

創始人 David Samuelsson 從小看著祖父因為工作性質，經常使衣物沾染塵污，但由於祖父對所有衣服、鞋子視如珍寶般地小心呵護與清潔，隨著時光流逝，這些衣物非但沒有損耗，更顯出歷經長期使用後，所留下屬於自己的刻痕，如此深刻的兒時記憶，便成為 Tangent 創始的核心理念，保有極簡風格，簡潔、乾淨的視覺包裝，Tangent 以北歐獨有的生活哲學，用心過好生活，簡單而恬淡，藉此傳達惜物與自然共存的品牌精神，並堅信這才是善待事物與自然的最佳方式。

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My grandfather, chimney sweep by profession, could sometimes come across as a bit coarse. He was, nonetheless, meticulous when it came to his wardrobe and dressed with a certain degree of elegance. He did not own many clothes, but the clothes he did have he knew how to care for. His Sunday best was brushed down after use and his collars starched. When out of his wingtips, he made sure to put shoetrees in them and followed this up with contemplative polishing.

Somewhere along the way we stopped caring ­– presumably when mass produced, cheap, and oftentimes deficient, clothing was introduced. Due to wear and tear the mere idea of garment care seemed distant. And this came to pass over the course of just one generation or two.

Nowadays though, when quality of fabric and pattern making – the passion for craftsmanship –­ is of interest once more, so is the need for proper care. In the light of this we are set to provide a superior range of garment care products, not emanating from the chemical industry or flung off conveyor belts, but products that will naturally and effectively give your garments a long life.   

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David Samuelsson, Founder